中华老字号 “瑞蚨祥”:从“字号”到“品牌”

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1005-3239|volume|7|84-89

ISSN: 1005-3239

Source: 公关世界, Vol.volume, Iss.7, 2016-01, pp. : 84-89

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Abstract