扩散与增值：品牌传播路径的嬗变与价值审视
Publisher： 国家哲学社会科学学术期刊数据库
E-ISSN： 1002-5685|38|5|140-152
ISSN： 1002-5685
Source： 国际新闻界, Vol.38, Iss.5, 2016-01, pp. : 140-152
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Abstract