电商促销对消费者购买意愿的作用机制研究——基于信息传递视角
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1673-5609|29|2|67-75
ISSN: 1673-5609
Source: 广西财经学院学报, Vol.29, Iss.2, 2016-01, pp. : 67-75
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Abstract