传统企业广告投入与企业绩效的非线性关系研究——基于工业企业数据的门槛分析

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-7729|volume|4|92-100

ISSN: 1008-7729

Source: 北京邮电大学学报:社会科学版, Vol.volume, Iss.4, 2016-01, pp. : 92-100

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Abstract