电视节目工作者对于置入性营销的抗拒策略——以台湾地区综艺谈话类节目为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-8770|volume|11|82-88

ISSN: 1007-8770

Source: 现代传播:中国传媒大学学报, Vol.volume, Iss.11, 2016-01, pp. : 82-88

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Abstract