促销描述效应与调节定向对网购消费者感知价值的影响

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1671-9247|33|4|11-14

ISSN: 1671-9247

Source: 安徽工业大学学报:社会科学版, Vol.33, Iss.4, 2016-01, pp. : 11-14

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Abstract