善因营销广告诉求目标框架效应对消费者购买意愿的影响
Publisher： 国家哲学社会科学学术期刊数据库
E-ISSN： 1003-8353|volume|12|144-151
ISSN： 1003-8353
Source： 东岳论丛, Vol.volume, Iss.12, 2016-01, pp. : 144-151
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Abstract