互动仪式链视角下品牌危机应对的多案例研究
Publisher： 国家哲学社会科学学术期刊数据库
E-ISSN： 1672-884x|13|5|647-656
ISSN： 1672-884x
Source： 管理学报, Vol.13, Iss.5, 2016-01, pp. : 647-656
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract