基于消费者的品牌资产模型构建及实证分析
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1008-7133|18|3|90-97
ISSN: 1008-7133
Source: 科技与管理, Vol.18, Iss.3, 2016-01, pp. : 90-97
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Abstract