存在品牌差异的双渠道供应链合作广告协调模型

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1004-6062|volume|2|152-159

ISSN: 1004-6062

Source: 管理工程学报, Vol.volume, Iss.2, 2016-01, pp. : 152-159

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Abstract