公益营销是“赚钱工具”还是“赔钱买卖”——公益营销对财务绩效的影响研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-5192|35|2|37-42

ISSN: 1003-5192

Source: 预测, Vol.35, Iss.2, 2016-01, pp. : 37-42

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Abstract