品牌危机对消费者品牌体验价值的影响研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1154|36|4|86-88

ISSN: 1003-1154

Source: 管理现代化, Vol.36, Iss.4, 2016-01, pp. : 86-88

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Abstract