成分品牌联合的溢出效应研究-品牌熟悉度和介入度的调节作用
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1003-5230|volume|2|122-129
ISSN: 1003-5230
Source: 中南财经政法大学学报, Vol.volume, Iss.2, 2016-01, pp. : 122-129
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Abstract