成分品牌联合的溢出效应研究-品牌熟悉度和介入度的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-5230|volume|2|122-129

ISSN: 1003-5230

Source: 中南财经政法大学学报, Vol.volume, Iss.2, 2016-01, pp. : 122-129

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract