赞助匹配对赛事品牌评价的影响——品牌关系规范的调节作用
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1000-5498|40|2|74-77
ISSN: 1000-5498
Source: 上海体育学院学报, Vol.40, Iss.2, 2016-01, pp. : 74-77
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Abstract