非伦理消费情景下感知风险对行为意愿的影响:直接经验的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|28|2|116-126

ISSN: 1003-1952

Source: 管理评论, Vol.28, Iss.2, 2016-01, pp. : 116-126

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Abstract