酒店品牌资产述评:兼论基于员工的品牌资产的管理

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1002-5006|31|3|70-78

ISSN: 1002-5006

Source: 旅游学刊, Vol.31, Iss.3, 2016-01, pp. : 70-78

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Abstract