网络舆情危机中补救性微博回应对于品牌态度改善的影响

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-420x|volume|4|210-216

ISSN: 1003-420x

Source: 浙江学刊, Vol.volume, Iss.4, 2016-01, pp. : 210-216

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Abstract