网络负面口碑的产生路径和转移策略——基于使用和满足理论

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 2095-9397|volume|13|72-74

ISSN: 2095-9397

Source: 商业经济研究, Vol.volume, Iss.13, 2016-01, pp. : 72-74

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Abstract