企业负面事件对品牌延伸评价的影响研究:感知背叛感的中介效应
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1003-1952|28|11|129-139
ISSN: 1003-1952
Source: 管理评论, Vol.28, Iss.11, 2016-01, pp. : 129-139
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Abstract