虚拟社区感对顾客参与价值共创的影响研究——基于虚拟品牌社区的实证研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|28|11|106-115

ISSN: 1003-1952

Source: 管理评论, Vol.28, Iss.11, 2016-01, pp. : 106-115

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Abstract