基于交易成本的风险规避型消费者购物渠道决策行为研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|28|9|172-181

ISSN: 1003-1952

Source: 管理评论, Vol.28, Iss.9, 2016-01, pp. : 172-181

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Abstract