基于Stackelberg博弈的零售商自有品牌产品定位与促销投入研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-5097|30|10|8-14

ISSN: 1007-5097

Source: 华东经济管理, Vol.30, Iss.10, 2016-01, pp. : 8-14

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract