旅游目的地品牌形象识别要素对游客行为意愿的影响机制研究——以品牌认同为中介

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1000-2154|volume|10|88-97

ISSN: 1000-2154

Source: 商业经济与管理, Vol.volume, Iss.10, 2016-01, pp. : 88-97

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Abstract