微博负面口碑对消费者内隐品牌态度的影响
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1002-5766|volume|10|114-124
ISSN: 1002-5766
Source: 经济管理, Vol.volume, Iss.10, 2016-01, pp. : 114-124
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Abstract