基于Interbrand模型的汽车品牌资产评估实证研究——以上汽、长安汽车品牌为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1004-910x|35|5|42-51

ISSN: 1004-910x

Source: 工业技术经济, Vol.35, Iss.5, 2016-01, pp. : 42-51

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Abstract