消费者对品牌慈善地域不一致行为的负面评价及其扭转机制

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1002-5502|volume|1|129-138

ISSN: 1002-5502

Source: 管理世界, Vol.volume, Iss.1, 2016-01, pp. : 129-138

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Abstract