借势之后,剩的是金子还是段子——新媒体借势营销的效果研究
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 2096-0360|1|4|54-55
ISSN: 2096-0360
Source: 新媒体研究, Vol.1, Iss.4, 2015-01, pp. : 54-55
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Abstract