消费体验对零售商品牌资产影响的实证研究
Publisher： 国家哲学社会科学学术期刊数据库
E-ISSN： 1000-5072|37|12|38-47
ISSN： 1000-5072
Source： 暨南学报：哲学社会科学版, Vol.37, Iss.12, 2015-01, pp. : 38-47
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Abstract