以星巴克为例探讨跨国企业在华营销策略——从文化视角入手分析

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1672-5409|volume|12|12-13

ISSN: 1672-5409

Source: 边疆经济与文化, Vol.volume, Iss.12, 2015-01, pp. : 12-13

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Abstract