企业营销道德对顾客行为意向的影响:品牌关系质量的中介作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1000-2731|45|3|50-58

ISSN: 1000-2731

Source: 西北大学学报:哲学社会科学版, Vol.45, Iss.3, 2015-01, pp. : 50-58

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Abstract