商品陈列方式、先验品牌知识与品牌选择决策——弱势品牌的视角

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 0439-755x|47|5|663-678

ISSN: 0439-755x

Source: 心理学报, Vol.47, Iss.5, 2015-01, pp. : 663-678

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Abstract