不同属性外国品牌负面信息披露对品牌来源国认知的影响

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1672-884x|12|4|593-601

ISSN: 1672-884x

Source: 管理学报, Vol.12, Iss.4, 2015-01, pp. : 593-601

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Abstract