危机事件中企业印象管理策略与受众反应——基于归因理论的情境实验

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-3890|29|4|51-57

ISSN: 1003-3890

Source: 经济与管理, Vol.29, Iss.4, 2015-01, pp. : 51-57

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Abstract