老字号企业的发展与品牌文化的打造——以辽宁锦州凌川酒业“道光廿五”为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1674-5450|39|3|32-34

ISSN: 1674-5450

Source: 沈阳师范大学学报:社会科学版, Vol.39, Iss.3, 2015-01, pp. : 32-34

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Abstract