产品伤害危机背景下竞争品牌间负面溢出的非对称效应研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1001-8409|29|2|126-130

ISSN: 1001-8409

Source: 软科学, Vol.29, Iss.2, 2015-01, pp. : 126-130

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Abstract