意见领袖与受众定位对品牌传播的影响——传统媒体与新媒体背景下的对比研究
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1001-8409|29|2|106-111
ISSN: 1001-8409
Source: 软科学, Vol.29, Iss.2, 2015-01, pp. : 106-111
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Abstract