微博情境下品牌丑闻溢出效应的应对策略研究——基于竞争品牌视角

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1001-8409|29|2|6-10

ISSN: 1001-8409

Source: 软科学, Vol.29, Iss.2, 2015-01, pp. : 6-10

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Abstract