网络负面谣言与品牌依恋:品牌涉入与品牌信任的作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1002-5766|volume|9|83-91

ISSN: 1002-5766

Source: 经济管理, Vol.volume, Iss.9, 2015-01, pp. : 83-91

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Abstract