产品伤害危机下消费者-品牌关系再续——一个投入模型视角

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1002-5766|volume|5|85-96

ISSN: 1002-5766

Source: 经济管理, Vol.volume, Iss.5, 2015-01, pp. : 85-96

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Abstract