文化创意企业品牌延伸对母品牌形象回溯影响研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1674-2923|31|3|34-38

ISSN: 1674-2923

Source: 北京财贸职业学院学报, Vol.31, Iss.3, 2015-01, pp. : 34-38

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Abstract