越商老字号品牌创新的战略取向——以绍兴黄酒老字号为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-293x|volume|2|27-31

ISSN: 1008-293x

Source: 绍兴文理学院学报, Vol.volume, Iss.2, 2015-01, pp. : 27-31

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Abstract