基于接触点管理的福州文化旅游产业IMC策略探讨
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1674-1072|volume|3|70-74
ISSN: 1674-1072
Source: 福州党校学报, Vol.volume, Iss.3, 2015-01, pp. : 70-74
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Abstract