不同广告诉求下一致性对品牌延伸淡化效应的影响
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1671-0169|15|2|122-131
ISSN: 1671-0169
Source: 中国地质大学学报:社会科学版, Vol.15, Iss.2, 2015-01, pp. : 122-131
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Abstract