考虑消费者双通道心理账户和参照依赖的动态定价问题研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-207x|23|7|142-151

ISSN: 1003-207x

Source: 中国管理科学, Vol.23, Iss.7, 2015-01, pp. : 142-151

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Abstract