感知产品创新性对品牌资产的影响机制研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-5192|34|3|21-27

ISSN: 1003-5192

Source: 预测, Vol.34, Iss.3, 2015-01, pp. : 21-27

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Abstract