群发产品危机中企业应对策略对购买意愿的动态影响——来自解释水平理论的解释
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1000-2154|volume|8|44-55
ISSN: 1000-2154
Source: 商业经济与管理, Vol.volume, Iss.8, 2015-01, pp. : 44-55
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract