群发产品危机中企业应对策略对购买意愿的动态影响——来自解释水平理论的解释

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1000-2154|volume|8|44-55

ISSN: 1000-2154

Source: 商业经济与管理, Vol.volume, Iss.8, 2015-01, pp. : 44-55

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Abstract