广告诉求与购买意愿:产品类型、产品涉入的交互作用
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1007-8266|29|11|87-95
ISSN: 1007-8266
Source: 中国流通经济, Vol.29, Iss.11, 2015-01, pp. : 87-95
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Abstract
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