基于DEA的企业微博活动营销效果评估——以S企业官方微博为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|27|7|137-145

ISSN: 1003-1952

Source: 管理评论, Vol.27, Iss.7, 2015-01, pp. : 137-145

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Abstract