“利他”还是“利己”?绿色产品的诉求方式对消费者购买意愿的影响研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1671-4407|31|6|103-107

ISSN: 1671-4407

Source: 生态经济, Vol.31, Iss.6, 2015-01, pp. : 103-107

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract