祈使语气广告语对购买意愿的影响机制研究
Publisher： 国家哲学社会科学学术期刊数据库
E-ISSN： 1007-5682|31|2|69-72
ISSN： 1007-5682
Source： 消费经济, Vol.31, Iss.2, 2015-01, pp. : 69-72
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Abstract